![]() This makes advertising on Spotify a simple process. Like Facebook and Instagram, Spotify has a formal advertising marketplace. Streaming accounts for 62% of the world's music salesnow, and that's just the Premium subscribers – the people who stream music for free (and thus have to listen or watch ads) don't even factor into the equation. ![]() ![]() And don't underestimate the power of audio streaming. It is, without a doubt, the world's number one audio streaming platform nowadays. Spotify's greatest strength is its enormous reach. From history, we know that MAU growth tends to be a leading indicator of future subscriber additions, which is then followed by revenue gains in both premium and ad-supported users.” "We are enthusiastic about the underlying trends in the business. Spotify is clearly passionate about the future success of their platform. Perhaps more importantly, advertising revenue jumped a solid 27% from the previous quarter, compared to a smaller 5% increase in revenue from Premium subscribers. Although the bulk of their revenue comes from Premium subscriptions (€1,638 million), the €217 million Spotify received from advertising is still a sizable amount. Another way to look at the importance of advertising on Spotify is to look at their financials for Q4 2019. ![]()
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